Fueling tomorrow’s fleet
To make Volvo’s TC engine the number one choice for North American fleet owners and drivers, Media Kitchen and Volvo partnered with us to achieve a 5.9% incremental lift in awareness.
The Story
With new and improved TC engine technology, Volvo trucks wanted to efficiently build awareness, trust, and interest among small and medium sized fleet owners and decision makers in North America.
The Solution
Volvo and Media Kitchen leveraged our Clue Digital’s Data Graph to discover the most efficient and effective way to reach both new and existing customers. Our platform enabled a deeper knowledge of what makes a Volvo Trucks fleet owner unique and where to find customers of similar interests.
With our new insights, Clue Digital proposed a multi-channel strategy featuring our rich media ads as a way to break through the clutter and deliver meaningful, compelling stories. We were able to highlight Media Kitchen’s key message that “finally, saving fuel is fun” with Volvo’s technology.
Every ad linked directly to the site, but we needed an additional method beyond website data to track changes in consumer sentiment. Clue Digital deployed surveys and asked the campaign audience if and how our ads directly improved their perception of Volvo.
The project proved to be a stunning success and helped push Volvo forward as a leader in fuel efficient freight transport.
The fast track to success
Our advanced measurement suite, including online surveys, revealed how the campaign performed:
incremental lift in awareness
incremental lift in favorability
lower on-target CPM
lower cost per completed view
What We Delivered
Audience Discovery and Planning
Programmatic Advertising
Rich Media Creative Development
Brand Lift Measurement and Market Research
Clue Digital is an invaluable partner at all stages of the campaign process. Their audience research, ad buying, and measurement products helped us increase awareness and favorability of Volvo Trucks amongst our core audience while substantially lowering placement costs.
